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The Business of Fashion
United Kingdom
Приєднався 2 січ 2009
The Business of Fashion has built a global following as an essential daily resource for fashion creatives, business professionals and entrepreneurs all over the world. It is frequently described as "indispensable," "required reading" and "an addiction."
Subscribe to our channel to watch exclusive, in-depth, and fascinating insights into the world of fashion.
You can also subscribe to our daily newsletter at bit.ly/BoFnewsletter
Subscribe to our channel to watch exclusive, in-depth, and fascinating insights into the world of fashion.
You can also subscribe to our daily newsletter at bit.ly/BoFnewsletter
Gucci Westman and David Neville on Creating a Luxury Beauty Brand That Lasts | BoF
Husband and wife duo Gucci Westman and David Neville’s luxury beauty label Westman Atelier has become an industry favourite, winning fans for its curated collection of cosmetics, holistic approach to beauty and strong focus on ingredients.
“We can’t really be pigeonholed. Retailers tend to segment [the brand] into luxury, makeup artistry or clean,” shared Neville. “The most important thing is the performance of the product ... good products sell themselves.”
In this conversation from The Business of Beauty Global Forum 2024, Priya Rao, executive editor of The Business of Beauty, sits down with Westman and Neville to discuss how they’re building a multidimensional luxury beauty brand that lasts.
Key insights:
- Growing up in Sweden, Westman said that the importance of high quality ingredients was instilled in her at a young age. “The Swedish lifestyle is all about value over quantity, having a slow burn and really savouring that experience. I think that really informed my ideas around what we should do and how we should do it,” she shared.
- Neville believes that a product focus is crucial to longevity. “We spent about three and a half years prior to launching in the market just developing with a singular focus on our products. That mentality has been with us all along this journey.”
- Westman highlights trust as another essential ingredient to their brand formula. “Our customer knows that she's getting something that is clean, is going to perform, and is going to be good for her skin. I think we've established this sort of loyalty and trust is imperative in this kind of thing.”
- To build a brand that lasts, Westman Atelier’s strategy is to take it all one step at a time. “We think about brand-building in the literal sense of building a brand brick by brick. Every day we are building our team, building our capacity, building our assortment, introducing new products. We're building awareness through new customer acquisition, whether that be direct to consumer or through our retail relationships,” said Neville.
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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
“We can’t really be pigeonholed. Retailers tend to segment [the brand] into luxury, makeup artistry or clean,” shared Neville. “The most important thing is the performance of the product ... good products sell themselves.”
In this conversation from The Business of Beauty Global Forum 2024, Priya Rao, executive editor of The Business of Beauty, sits down with Westman and Neville to discuss how they’re building a multidimensional luxury beauty brand that lasts.
Key insights:
- Growing up in Sweden, Westman said that the importance of high quality ingredients was instilled in her at a young age. “The Swedish lifestyle is all about value over quantity, having a slow burn and really savouring that experience. I think that really informed my ideas around what we should do and how we should do it,” she shared.
- Neville believes that a product focus is crucial to longevity. “We spent about three and a half years prior to launching in the market just developing with a singular focus on our products. That mentality has been with us all along this journey.”
- Westman highlights trust as another essential ingredient to their brand formula. “Our customer knows that she's getting something that is clean, is going to perform, and is going to be good for her skin. I think we've established this sort of loyalty and trust is imperative in this kind of thing.”
- To build a brand that lasts, Westman Atelier’s strategy is to take it all one step at a time. “We think about brand-building in the literal sense of building a brand brick by brick. Every day we are building our team, building our capacity, building our assortment, introducing new products. We're building awareness through new customer acquisition, whether that be direct to consumer or through our retail relationships,” said Neville.
CONNECT WITH THE BUSINESS OF FASHION:
Web: www.businessoffashion.com
Twitter: BoF
Facebook: businessoffa...
Instagram: BoF
LinkedIn: www.linkedin.com/company/the-...
Pinterest: www.pinterest.co.uk/fashionbu...
Newsletter: www.businessoffashion.com/new...
ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
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Jonathan Bottomley on How Calvin Klein Taps Into Culture | BoF Professional Summit 2024
Переглядів 2,1 тис.Місяць тому
On January 4th of this year, when Calvin Klein dropped its new spring 2024 campaign with a shirtless Jeremy Allen White wearing the brand’s signature underwear, it set the internet ablaze. Social media feeds flooded with reaction videos and media outlets covered the campaign widely. The following week, Calvin Klein saw a 30 percent year-over-year increase in underwear sales. While the brand cou...
Using AI to Create Customer Centric Business Strategies | The Business of Fashion
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Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: BoF Facebook: businessoffa... Instagram: BoF LinkedIn: www.linkedin.com/company/the-... Pinterest: www.pinterest.co.uk/fashionbu... Newsletter: www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of...
Backstage Pass | Valentino Goes Into the Black
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Why is black a powerful fashion statement? In this episode of Backstage Pass, Imran Amed talks to designer Pierpaolo Piccioli his latest Valentino collection, and quizzed industry insiders on why they wear black. #PFW #ValentinoLeNoir Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffa...
Backstage Pass | New Energy at McQueen
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In this episode of Backstage Pass, Tim Blanks talks to designer Seán McGirr just moments before his debut collection as creative director for @AlexanderMcQueen. While Imran Amed speaks to fashion insiders pre and post show for their reviews. #PFW #AlexanderMcQueen Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF ...
Backstage Pass | Chloé's New Freedom
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Imran Amed goes backstage at Chemena Kamali's first @chloe show. Listen to Clémence Poésy, Camille Rowe and more share their take on their favourite Chloé era and who the Chloe woman is today. #PFW #Chloe Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: twitter.com...
Backstage Pass | Twisted Glamour at Mugler
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In this episode of Backstage Pass, Tim Blanks talks to creative director of Mugler Casey Cadwallader about the brand’s Autumn/Winter 2024 collection, as well as model Farida Khelfa who first walked for Manfred Thierry Mugler. #PFW #Mugler Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.business...
Backstage Pass | Unpacking Brand Beckham
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In this episode of Backstage Pass, Imran Amed talks to designer @VictoriaBeckham about the brand’s Autumn/Winter 2024 collection. #PFW #VictoriaBeckham Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: BoF Facebook: businessoffa... Instagram...
Backstage Pass | Rick Owens’ Life Mission: Inclusion
Переглядів 19 тис.3 місяці тому
In this episode of Backstage Pass, Tim Blanks talks to designer Rick Owens about the brand’s Autumn/Winter 2024 collection. #PFW #RickOwens Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: BoF Facebook: businessoffa... Instagram: instagram....
Backstage Pass | In Search of a Thrill at Courreges
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In this episode of Backstage Pass, Tim Blanks talks to the creative director of Courreges Nicolas Di Felice, about the brand’s Autumn/Winter 2024 collection. #PFW #Courreges Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: BoF Facebook: bus...
Backstage Pass | Decoding the Saint Laurent Woman
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Anthony Vaccarello’s Saint Laurent show is one of Paris Fashion Week’s most anticipated moments. In this episode of backstage pass, Imran Amed talks to industry insiders and friends of the brand at the Autumn/Winter 2024 show to examine what defines the @yvessaintlaurent woman. #PFW #SaintLaurent Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a vid...
Backstage Pass | Decoding Dries Van Noten
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In this episode of Backstage Pass, Tim Blanks talks to designer Dries Van Noten about the brand’s Autumn/Winter 2024 collection. #PFW #DriesVanNoten Video production by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: BoF Facebook: businessoffa... Inst...
Backstage Pass | The Recipe for Dior's Global Success
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According to “Inside the $7 Billion Dior Phenomenon”, a case study published by The Business of Fashion in 2022, Dior has become one of luxury fashion’s fastest-growing and most profitable businesses, with a growth spurt that saw revenues more than triple since 2017. Key to this success has been Maria Grazia Chiuri’s broad vision of the Dior customer, and the plethora of products that she has c...
Backstage Pass | Marni's Magical Universe
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"I will just take the responsibility of making clothes that make me happy, and makes people happy. That's my mission." In the latest episode of Backstage Pass, Tim Blanks talks to Marni's creative director Francesco Risso and model Paloma Elsesser about the brand's Autumn/Winter 2024 collection. #MFW #Marni Video production by Maxim | FashionToMax Subscribe to BoF’s UA-cam channel to never miss...
Backstage Pass | Bottega Veneta and the Power of Craft
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Imran Amed talks to industry insiders to understand how Matthieu Blazy uses the power of craft and innovation at Bottega Veneta. On Saturday, 24 February, at one of the most impactful shows of the Autumn /Winter 2024 season, Imran spoke to artists, designers and entertainers including #asaprocky, Simone Marchetti, and Anita Bitton to understand how Blazy creates fashion moments. #MFW #bottegave...
Backstage Pass | Tom Ford Autumn/Winter 2024
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Backstage Pass | Who is the Versace Woman?
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Backstage Pass | Ferragamo Autumn/Winter 2024
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Backstage Pass | Why is Prada Influential?
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Backstage Pass | Etro Autumn/Winter 2024
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Я когда нибудь буду работать с Томом Фордом😍📍
I DARE YOU to smell her raunchy shit soaked fingers. 🤮
Africa's fashion industry has the power to grow globally. Many collections have a westernised appeal and we have been supporting more than one! Let's provide them what they need.
She has ruined Chanel
An inspiration to all of us in Beauty. Especially to those of us who used to work at companies that sacrificed product quality in the name of speed.
Quite honestly I’m shocked about her “why” to join Chanel. What she mentions can be applied to multitude of other brands. “Who doesn’t like Chanel?” or “everyone likes Chanel”… Really? Or “sustainability”… Really? Is this what Chanel is about? I get that it was a CEO role, she was the first female and not of the French origin to lead it. I aplaude her for that. She is double-triple first again. Great fit to her personal brand but I didn’t hear a single thing that would convey a genuine connection on a personal level with the brand and also, imho, an internalized understanding of what Chanel brand is all about. And where she wants to take it. To sustainable luxury? Just my take on it with all respect to her management and career achievements.
🎉I was hired at Coach….🎉
What were they thinking when they decided to hire her? This woman is not inspiring. She belongs in the world of HR. No imagination. And those socks….really???
He is not a woman.
Im ready
Dude is GREAT!
Chanel head must be French. Not good representation.
Now i understand the downfall of chanel 😂
Yo are the best my family ❤
This is not Mcqueen. This show just JW anderson. Seán has to wake up.
A great interview. 🥰
Cheer up, Thanks for your efforts to make a better world in the future. Please convey positive influence to your society in the future as well.
Her brand’s products are incredible. I’m actually wearing Westman Atelier as I’m watching this. The foundation stick I’m wearing is the best matching foundation I’ve ever found for my skin. And the blush really offsets my skin tone. Wonderful stuff.
I met Gucci and worked with her whilst she was selecting some gifts at Smythson and she was SO AMAZING! Meaning, smart, decisive, and respectful. I wish her only success! Great content.
Greetings, Business of Fashion, your enterprise is flourishing. Your marketing funnel is impressive. If you require an email copywriter to expand your reach, feel free to contact me.
На земле нет таких женщин как крис дженер.. Это уникальное существо.. Берегите её..
A true princess who has remained relevant to the world with so many speaking engagements and interviews. She has a billionaire husband but she runs a successful fashion brand and yet still has time to be an author and a public speaker.
Toijestvo. Tri. Pasta. Sriba. Dizy. 3.pesta. Katolica.2.pesta. Mysimani.jedan. Kazzi.pisat. Izmiteij.kreator. Galintreije. Modelar. Vygele.
Where can we watch the full interview?
Fantastic #
Disgusting This is nothing like alexander Models are cringe
a good show, I congratulate the designer, some fabulous, elegant and sexy costumes
What boots are they? Visvim? It doesnt look like redwing
Where is his invention? Why it's not being marketed ??
Il Lorenzo il magnifico dei nostri giorni 👏👏👏👏👏
have the most respect for any blacks all over the world who have fought for their rights and recognition all over the world especially in America! you are so beautiful adut!
Великий маэстро🤍
Interesting ! Finally sum up as a journey with different landscapes! Keep your eyes 👀 on after life goal !
This interviewer does a very bad job. She doesnt really think, she doesnt really listen, she floats in her own fantasy world. And the guy is super humble and very interesting....
A Chanel IPO is coming. There's no doubt in my mind.
Shine Bright Always
Nice
Un genio
❤❤❤
I don’t love it!
The more I watch this guy is clear to see this is a goofy cornball Mexican with the name Owens copying perpetrating the fraud vamping off African culture and black people where would he be without the energy of melanin he a sucker for real🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽
Just Beautiful one of the most beautiful collection congratulations to Peter Hawkings.
Tommy Hilfiger the greatest fashion Icon of the world 🌎 creating great creative fashion designs🎉
To me bootleg and knockoffs are people duplicating garments or items that already exist. Dapper Dan was not and does not duplicate garments that already exist. Instead, he creates 'original' garments that do not exist anywhere on earth, which is a HUGE difference.
YSL is simply cool and sophisticated. Both men’s and women’s designs define fashion in its most sophisticated sense.
This was the first McQueen collection since Lee's passing that I felt I lost Lee for a second time. Sarah was able to channel Lee in all of her collections and it always felt as though he was still there. This collection completely missed the mark for me.
natvod - i don;t have an allianx avec thi$ one - $uelemtn ja$no+b+lmfao+b+lol+b
My Love ! Galiano is Genius! leave him alone! Let him to create,support him, please!
I love Seán's energy, I am very excited to follow his journey. What an incredibly difficult job he has! I can't even imagine the pressure and the weight that is on him. But he seems like a breath of fresh air and like I already said - he has great energy.