The Business of Fashion
The Business of Fashion
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Gucci Westman and David Neville on Creating a Luxury Beauty Brand That Lasts | BoF
Husband and wife duo Gucci Westman and David Neville’s luxury beauty label Westman Atelier has become an industry favourite, winning fans for its curated collection of cosmetics, holistic approach to beauty and strong focus on ingredients.
“We can’t really be pigeonholed. Retailers tend to segment [the brand] into luxury, makeup artistry or clean,” shared Neville. “The most important thing is the performance of the product ... good products sell themselves.”
In this conversation from The Business of Beauty Global Forum 2024, Priya Rao, executive editor of The Business of Beauty, sits down with Westman and Neville to discuss how they’re building a multidimensional luxury beauty brand that lasts.
Key insights:
- Growing up in Sweden, Westman said that the importance of high quality ingredients was instilled in her at a young age. “The Swedish lifestyle is all about value over quantity, having a slow burn and really savouring that experience. I think that really informed my ideas around what we should do and how we should do it,” she shared.
- Neville believes that a product focus is crucial to longevity. “We spent about three and a half years prior to launching in the market just developing with a singular focus on our products. That mentality has been with us all along this journey.”
- Westman highlights trust as another essential ingredient to their brand formula. “Our customer knows that she's getting something that is clean, is going to perform, and is going to be good for her skin. I think we've established this sort of loyalty and trust is imperative in this kind of thing.”
- To build a brand that lasts, Westman Atelier’s strategy is to take it all one step at a time. “We think about brand-building in the literal sense of building a brand brick by brick. Every day we are building our team, building our capacity, building our assortment, introducing new products. We're building awareness through new customer acquisition, whether that be direct to consumer or through our retail relationships,” said Neville.
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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
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Відео

Jonathan Bottomley on How Calvin Klein Taps Into Culture | BoF Professional Summit 2024
Переглядів 2,1 тис.Місяць тому
On January 4th of this year, when Calvin Klein dropped its new spring 2024 campaign with a shirtless Jeremy Allen White wearing the brand’s signature underwear, it set the internet ablaze. Social media feeds flooded with reaction videos and media outlets covered the campaign widely. The following week, Calvin Klein saw a 30 percent year-over-year increase in underwear sales. While the brand cou...
Using AI to Create Customer Centric Business Strategies | The Business of Fashion
Переглядів 3,5 тис.2 місяці тому
Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: BoF Facebook: businessoffa... Instagram: BoF LinkedIn: www.linkedin.com/company/the-... Pinterest: www.pinterest.co.uk/fashionbu... Newsletter: www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of...
Backstage Pass | Valentino Goes Into the Black
Переглядів 1,5 тис.3 місяці тому
Why is black a powerful fashion statement? In this episode of Backstage Pass, Imran Amed talks to designer Pierpaolo Piccioli his latest Valentino collection, and quizzed industry insiders on why they wear black. #PFW #ValentinoLeNoir Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffa...
Backstage Pass | New Energy at McQueen
Переглядів 5 тис.3 місяці тому
In this episode of Backstage Pass, Tim Blanks talks to designer Seán McGirr just moments before his debut collection as creative director for @AlexanderMcQueen. While Imran Amed speaks to fashion insiders pre and post show for their reviews. #PFW #AlexanderMcQueen Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF ...
Backstage Pass | Chloé's New Freedom
Переглядів 1,8 тис.3 місяці тому
Imran Amed goes backstage at Chemena Kamali's first @chloe show. Listen to Clémence Poésy, Camille Rowe and more share their take on their favourite Chloé era and who the Chloe woman is today. #PFW #Chloe Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: twitter.com...
Backstage Pass | Twisted Glamour at Mugler
Переглядів 3,3 тис.3 місяці тому
In this episode of Backstage Pass, Tim Blanks talks to creative director of Mugler Casey Cadwallader about the brand’s Autumn/Winter 2024 collection, as well as model Farida Khelfa who first walked for Manfred Thierry Mugler. #PFW #Mugler Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.business...
Backstage Pass | Unpacking Brand Beckham
Переглядів 2,5 тис.3 місяці тому
In this episode of Backstage Pass, Imran Amed talks to designer @VictoriaBeckham about the brand’s Autumn/Winter 2024 collection. #PFW #VictoriaBeckham Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: BoF Facebook: businessoffa... Instagram...
Backstage Pass | Rick Owens’ Life Mission: Inclusion
Переглядів 19 тис.3 місяці тому
In this episode of Backstage Pass, Tim Blanks talks to designer Rick Owens about the brand’s Autumn/Winter 2024 collection. #PFW #RickOwens Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: BoF Facebook: businessoffa... Instagram: instagram....
Backstage Pass | In Search of a Thrill at Courreges
Переглядів 2,2 тис.3 місяці тому
In this episode of Backstage Pass, Tim Blanks talks to the creative director of Courreges Nicolas Di Felice, about the brand’s Autumn/Winter 2024 collection. #PFW #Courreges Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: BoF Facebook: bus...
Backstage Pass | Decoding the Saint Laurent Woman
Переглядів 1,9 тис.3 місяці тому
Anthony Vaccarello’s Saint Laurent show is one of Paris Fashion Week’s most anticipated moments. In this episode of backstage pass, Imran Amed talks to industry insiders and friends of the brand at the Autumn/Winter 2024 show to examine what defines the @yvessaintlaurent woman. #PFW #SaintLaurent Produced by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a vid...
Backstage Pass | Decoding Dries Van Noten
Переглядів 3,5 тис.3 місяці тому
In this episode of Backstage Pass, Tim Blanks talks to designer Dries Van Noten about the brand’s Autumn/Winter 2024 collection. #PFW #DriesVanNoten Video production by Maxim Sapozhnikov | @FashiontoMax Subscribe to BoF’s UA-cam channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: www.businessoffashion.com Twitter: BoF Facebook: businessoffa... Inst...
Backstage Pass | The Recipe for Dior's Global Success
Переглядів 2,4 тис.3 місяці тому
According to “Inside the $7 Billion Dior Phenomenon”, a case study published by The Business of Fashion in 2022, Dior has become one of luxury fashion’s fastest-growing and most profitable businesses, with a growth spurt that saw revenues more than triple since 2017. Key to this success has been Maria Grazia Chiuri’s broad vision of the Dior customer, and the plethora of products that she has c...
Backstage Pass | Marni's Magical Universe
Переглядів 1,4 тис.3 місяці тому
"I will just take the responsibility of making clothes that make me happy, and makes people happy. That's my mission." In the latest episode of Backstage Pass, Tim Blanks talks to Marni's creative director Francesco Risso and model Paloma Elsesser about the brand's Autumn/Winter 2024 collection. #MFW #Marni Video production by Maxim | FashionToMax Subscribe to BoF’s UA-cam channel to never miss...
Backstage Pass | Bottega Veneta and the Power of Craft
Переглядів 2,5 тис.3 місяці тому
Imran Amed talks to industry insiders to understand how Matthieu Blazy uses the power of craft and innovation at Bottega Veneta. On Saturday, 24 February, at one of the most impactful shows of the Autumn /Winter 2024 season, Imran spoke to artists, designers and entertainers including #asaprocky, Simone Marchetti, and Anita Bitton to understand how Blazy creates fashion moments. #MFW #bottegave...
Backstage Pass | Tom Ford Autumn/Winter 2024
Переглядів 7 тис.3 місяці тому
Backstage Pass | Tom Ford Autumn/Winter 2024
Backstage Pass | Who is the Versace Woman?
Переглядів 1,8 тис.3 місяці тому
Backstage Pass | Who is the Versace Woman?
Backstage Pass | Ferragamo Autumn/Winter 2024
Переглядів 1,2 тис.3 місяці тому
Backstage Pass | Ferragamo Autumn/Winter 2024
Backstage Pass | Why is Prada Influential?
Переглядів 3,2 тис.3 місяці тому
Backstage Pass | Why is Prada Influential?
Backstage Pass | Etro Autumn/Winter 2024
Переглядів 9433 місяці тому
Backstage Pass | Etro Autumn/Winter 2024
Ending Climate Colonialism in Fashion VOICES2023 | The Business of Fashion
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Ending Climate Colonialism in Fashion VOICES2023 | The Business of Fashion
Dan Levy and Jonathan Anderson on Balancing Creativity and Commerce | BoF VOICES 2023
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Dan Levy and Jonathan Anderson on Balancing Creativity and Commerce | BoF VOICES 2023
Diane von Furstenberg on the Power of a Little Dress, VOICES2023 | The Business of Fashion
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Diane von Furstenberg on the Power of a Little Dress, VOICES2023 | The Business of Fashion
Brunello Cucinelli on Humanistic Capitalism in an Age of AI, VOICES2023 | The Business of Fashion
Переглядів 8 тис.5 місяців тому
Brunello Cucinelli on Humanistic Capitalism in an Age of AI, VOICES2023 | The Business of Fashion
Richard Dickson on How to Recapture the Magic of Gap, VOICES2023 | The Business of Fashion
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Richard Dickson on How to Recapture the Magic of Gap, VOICES2023 | The Business of Fashion
Understanding the Potential of Digital Product Passports | The Business of Fashion
Переглядів 2,4 тис.6 місяців тому
Understanding the Potential of Digital Product Passports | The Business of Fashion
The Best of VOICES 2023 in 2 minutes | The Business of Fashion
Переглядів 3,9 тис.6 місяців тому
The Best of VOICES 2023 in 2 minutes | The Business of Fashion
Responsible Leadership In A Changing World, VOICES2023 | The Business of Fashion
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Responsible Leadership In A Changing World, VOICES2023 | The Business of Fashion
The Best of BoF 500 2023 | The Business of Fashion
Переглядів 2,3 тис.7 місяців тому
The Best of BoF 500 2023 | The Business of Fashion
Why Entrepreneurial Success Is About More Than a Big Exit | The Business of Fashion
Переглядів 6 тис.10 місяців тому
Why Entrepreneurial Success Is About More Than a Big Exit | The Business of Fashion

КОМЕНТАРІ

  • @A4SimOn.
    @A4SimOn. 21 годину тому

    Я когда нибудь буду работать с Томом Фордом😍📍

  • @megamikkila
    @megamikkila День тому

    I DARE YOU to smell her raunchy shit soaked fingers. 🤮

  • @globalfashionmanagement1079
    @globalfashionmanagement1079 День тому

    Africa's fashion industry has the power to grow globally. Many collections have a westernised appeal and we have been supporting more than one! Let's provide them what they need.

  • @Flyguy7500
    @Flyguy7500 День тому

    She has ruined Chanel

  • @forallyouknow
    @forallyouknow 4 дні тому

    An inspiration to all of us in Beauty. Especially to those of us who used to work at companies that sacrificed product quality in the name of speed.

  • @irinashevchenko3440
    @irinashevchenko3440 5 днів тому

    Quite honestly I’m shocked about her “why” to join Chanel. What she mentions can be applied to multitude of other brands. “Who doesn’t like Chanel?” or “everyone likes Chanel”… Really? Or “sustainability”… Really? Is this what Chanel is about? I get that it was a CEO role, she was the first female and not of the French origin to lead it. I aplaude her for that. She is double-triple first again. Great fit to her personal brand but I didn’t hear a single thing that would convey a genuine connection on a personal level with the brand and also, imho, an internalized understanding of what Chanel brand is all about. And where she wants to take it. To sustainable luxury? Just my take on it with all respect to her management and career achievements.

  • @michonewilliams2024
    @michonewilliams2024 6 днів тому

    🎉I was hired at Coach….🎉

  • @twilightbabe123
    @twilightbabe123 6 днів тому

    What were they thinking when they decided to hire her? This woman is not inspiring. She belongs in the world of HR. No imagination. And those socks….really???

  • @estrojen8867
    @estrojen8867 7 днів тому

    He is not a woman.

  • @datha9704
    @datha9704 9 днів тому

    Im ready

  • @lolo.br69
    @lolo.br69 9 днів тому

    Dude is GREAT!

  • @Pinochet08
    @Pinochet08 11 днів тому

    Chanel head must be French. Not good representation.

  • @sarah-ui1gd
    @sarah-ui1gd 11 днів тому

    Now i understand the downfall of chanel 😂

  • @user-em4es5jq1r
    @user-em4es5jq1r 11 днів тому

    Yo are the best my family ❤

  • @user-dx9kg6gc4e
    @user-dx9kg6gc4e 12 днів тому

    This is not Mcqueen. This show just JW anderson. Seán has to wake up.

  • @mariachatterton5106
    @mariachatterton5106 12 днів тому

    A great interview. 🥰

  • @user-gr6ob8yo4o
    @user-gr6ob8yo4o 13 днів тому

    Cheer up, Thanks for your efforts to make a better world in the future. Please convey positive influence to your society in the future as well.

  • @lundi44
    @lundi44 13 днів тому

    Her brand’s products are incredible. I’m actually wearing Westman Atelier as I’m watching this. The foundation stick I’m wearing is the best matching foundation I’ve ever found for my skin. And the blush really offsets my skin tone. Wonderful stuff.

  • @alexrodriguez5370
    @alexrodriguez5370 13 днів тому

    I met Gucci and worked with her whilst she was selecting some gifts at Smythson and she was SO AMAZING! Meaning, smart, decisive, and respectful. I wish her only success! Great content.

  • @silenthealers
    @silenthealers 14 днів тому

    Greetings, Business of Fashion, your enterprise is flourishing. Your marketing funnel is impressive. If you require an email copywriter to expand your reach, feel free to contact me.

  • @Deftones000
    @Deftones000 14 днів тому

    На земле нет таких женщин как крис дженер.. Это уникальное существо.. Берегите её..

  • @emailioestevez8309
    @emailioestevez8309 15 днів тому

    A true princess who has remained relevant to the world with so many speaking engagements and interviews. She has a billionaire husband but she runs a successful fashion brand and yet still has time to be an author and a public speaker.

  • @user-nc4su8qc3o
    @user-nc4su8qc3o 15 днів тому

    Toijestvo. Tri. Pasta. Sriba. Dizy. 3.pesta. Katolica.2.pesta. Mysimani.jedan. Kazzi.pisat. Izmiteij.kreator. Galintreije. Modelar. Vygele.

  • @sinaamiri98
    @sinaamiri98 17 днів тому

    Where can we watch the full interview?

  • @andreamariaaltieri8314
    @andreamariaaltieri8314 19 днів тому

    Fantastic #

  • @gonzaloarvietti7189
    @gonzaloarvietti7189 19 днів тому

    Disgusting This is nothing like alexander Models are cringe

  • @Arenn002
    @Arenn002 19 днів тому

    a good show, I congratulate the designer, some fabulous, elegant and sexy costumes

  • @user-qg5py3ye1j
    @user-qg5py3ye1j 19 днів тому

    What boots are they? Visvim? It doesnt look like redwing

  • @jalilbutt1753
    @jalilbutt1753 22 дні тому

    Where is his invention? Why it's not being marketed ??

  • @annarellamancini5485
    @annarellamancini5485 25 днів тому

    Il Lorenzo il magnifico dei nostri giorni 👏👏👏👏👏

  • @sebastiank9175
    @sebastiank9175 25 днів тому

    have the most respect for any blacks all over the world who have fought for their rights and recognition all over the world especially in America! you are so beautiful adut!

  • @MaryMaltseva
    @MaryMaltseva 25 днів тому

    Великий маэстро🤍

  • @deesticco1719
    @deesticco1719 26 днів тому

    Interesting ! Finally sum up as a journey with different landscapes! Keep your eyes 👀 on after life goal !

  • @OrganicMachoCapitalist
    @OrganicMachoCapitalist 26 днів тому

    This interviewer does a very bad job. She doesnt really think, she doesnt really listen, she floats in her own fantasy world. And the guy is super humble and very interesting....

  • @healthyself7941
    @healthyself7941 26 днів тому

    A Chanel IPO is coming. There's no doubt in my mind.

  • @loftzonellc.5775
    @loftzonellc.5775 27 днів тому

    Shine Bright Always

  • @arnabbose310
    @arnabbose310 29 днів тому

    Nice

  • @user-wy1wx5bp4l
    @user-wy1wx5bp4l 29 днів тому

    Un genio

  • @aharucunyan8701
    @aharucunyan8701 Місяць тому

    ❤❤❤

  • @shushuwu
    @shushuwu Місяць тому

    I don’t love it!

  • @wizkeyfilms3015
    @wizkeyfilms3015 Місяць тому

    The more I watch this guy is clear to see this is a goofy cornball Mexican with the name Owens copying perpetrating the fraud vamping off African culture and black people where would he be without the energy of melanin he a sucker for real🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽

  • @PauloAlmasDesigns
    @PauloAlmasDesigns Місяць тому

    Just Beautiful one of the most beautiful collection congratulations to Peter Hawkings.

  • @christophers796
    @christophers796 Місяць тому

    Tommy Hilfiger the greatest fashion Icon of the world 🌎 creating great creative fashion designs🎉

  • @user-xx4sz9ce8e
    @user-xx4sz9ce8e Місяць тому

    To me bootleg and knockoffs are people duplicating garments or items that already exist. Dapper Dan was not and does not duplicate garments that already exist. Instead, he creates 'original' garments that do not exist anywhere on earth, which is a HUGE difference.

  • @user-jn9bq9tl2x
    @user-jn9bq9tl2x Місяць тому

    YSL is simply cool and sophisticated. Both men’s and women’s designs define fashion in its most sophisticated sense.

  • @Beitownit
    @Beitownit Місяць тому

    This was the first McQueen collection since Lee's passing that I felt I lost Lee for a second time. Sarah was able to channel Lee in all of her collections and it always felt as though he was still there. This collection completely missed the mark for me.

  • @davidkamran9092
    @davidkamran9092 Місяць тому

    natvod - i don;t have an allianx avec thi$ one - $uelemtn ja$no+b+lmfao+b+lol+b

  • @ellasarkisyan09
    @ellasarkisyan09 Місяць тому

    My Love ! Galiano is Genius! leave him alone! Let him to create,support him, please!

  • @Apollonia222
    @Apollonia222 Місяць тому

    I love Seán's energy, I am very excited to follow his journey. What an incredibly difficult job he has! I can't even imagine the pressure and the weight that is on him. But he seems like a breath of fresh air and like I already said - he has great energy.